Tuesday, March 31, 2009

March Madness in Ad Spending

A new report out today comparing the NCAA championship tournament to other "big-time" sporting events shows that the NCAA championship game is the second most expensive sporting event to advertise on. The number one? The Super Bowl.

The average price that CBS is getting during this year's NCAA Championship Game for a 30 second ad???

$1.2 Million!!!!!!!!

Here's the link to the article.

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