Monday, January 26, 2009

There's still time to buy a SuperBowl pregame ad

Anybody got an extra million laying around that you want to spend on the 4-hour pregame show? Slots are still available!

Super Bowl pregame ads a tougher sell -

PopeTube - the Vatican's channel on YouTube

Even the Pope has a channel on YouTube. I wonder how many "viral videos" he'll be sending out?
YouTube - vatican's Channel

Wednesday, January 21, 2009

We watched Obama online!

Barack Obama being sworn in as the 44th president of the U.S.

A record number of people (including me) watched the inauguration ceremonies from ONLINE sources yesterday. and CNN Live streaming video had record hits. Check out this article from Advertising Age.

Tuesday, January 20, 2009

A Wordle of Obama's Words

Wordle is a great tool to help people "see" what has been said in a speech. Here is a word cloud or a tag cloud of President Obama's inauguration speech from today, January 20, 2009.


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Sunday, January 18, 2009

Facebook in the mainstream news

Facebook continues to grow and with more than 150 million active users (up 10 million from last month) we're seeing more and more atypical Facebookers joining the social networking site to get back in touch with friends and relatives. Heck, my almost 71-year-old parents now have a facebook page to keep in touch with their grandkids (one of whom is a soldier in Iraq).
Does Facebook Replace Face Time, or Enhance It? - Yahoo! News

Friday, January 16, 2009

Journalism jobs waaayyyyyyy down

Not good news for those working in journalism.......
WhatTheyThink Economics & Research Center - Printing Industry Economics, Trends and Research

Deceptive Advertising - a NO NO - what do you think about Vitaminwater???

Coca-cola is being slammed for having "deceptive advertising" for vitaminwater - one of their products you can find in most convenience stores among the myriad of bottled waters and sports drinks. Just because it has extra "vitamins" does that mean it is healthy???
MediaPost Publications - Coca-Cola Slammed For Deceptive Vitaminwater Marketing - 01/16/2009

Monday, January 12, 2009

Animoto - cool 30 second movies

I'm trying out different web 2.0 technologies for my Multimedia Production class. Here's a cool website called Animoto that will put together a quick (30 second) video with your photos and your music and then have it available to download, post to YouTube or just about anywhere else!

Clorox Bees? Just doesn't have the same ring

Here's a great article about branding. Really brings home the idea that once an established brand name like Burt's Bees has created its brand, you don't want to change it - even if they sell out to Clorox for $900+ million! | Burt’s Bees | Clorox | Roxanne Quimby | brands | brand | branding news

Friday, January 09, 2009

Did You Know???

A few years ago someone forwarded a video to me regarding how information is changing our world so quickly. It was a video called - Did You Know?

I was at a conference in October and saw an updated version of the video - quite interesting!

Here's the latest video:

Thursday, January 08, 2009

Cool video!

Kind of a cool video showing the global flight patterns in a 24 hour period.

Welcome to the country of Facebook - no passport required

If Facebook users composed their own country, it would be the eighth largest in the world.

Facebook just continues to grow and grow and grow! Information released Wednesday reports that Facebook has more than 150 million active users - up 10 million from last month! Even more interesting from the article is that more than 70% of those users are OUTSIDE the United States.

MediaPost Publications - Facebook Surpasses 150 Million Users - 01/08/2009

Porn industry Needs Stimulation

It seems as if the big three automakers aren't the only ones wanting money from the federal government......

Porn industry seeks own stimulus ... package - CNBC TV-

Tuesday, January 06, 2009

Full Frontal????

The New York Times Jan 5 2009
More info on yesterday's post regarding the New York Times new venture into front-page advertising.
MediaPost Publications - Full-Frontal: 'New York Times' Sells Ads Below Fold - 01/06/2009

Monday, January 05, 2009

Lost in Translation.....

Something I've always talked about in my advertising classes - making sure you understand your audience and your audience understands you!

While in China, we saw many photos of crazy translations. I'll have to dig through my files to find some......

Here's the article from Advertising Age:
Typos, Translations and Other Global Gaffes in Marketing - The Big Tent - Advertising Age

Great blog about blogging and web 2.0

I just stumbled upon this blog this morning (from another friend on twitter) and there are TONS of stuff there regarding how to become a better blogger and social marketer.

Drastic Changes in Journalism and Advertising

On today's New York Times page a display ad shines its face - for CBS. What has always been considered a "no zone" for advertising, the front page on one of America's most respected newspapers has fallen to print journalism's fight to stay alive.

Newspapers are struggling to survive in this era of electronic news reading. More people now get their news and information from the web than from print sources.

What else will happen in print journalism during 2009???

Here's the Reuters story about the ad.

Sunday, January 04, 2009

Proctor and Gamble still #1

According to an article from Advertising Age, Proctor and Gamble continued to be the world's biggest buyer of advertising in 2007 (the latest figures available).

In 2007, they spent more than $9.3 billion worldwide on advertising. That's more than $25 million per day and just a little bit more than $1 million per hour.

How many of the items in your household are made by Proctor and Gamble? Look here to see just what they make.