brandchannel.com | Burt’s Bees | Clorox | Roxanne Quimby | brands | brand | branding news
Here's a great article about branding. Really brings home the idea that once an established brand name like Burt's Bees has created its brand, you don't want to change it - even if they sell out to Clorox for $900+ million!
Monday, January 12, 2009
Clorox Bees? Just doesn't have the same ring
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