Monday, January 05, 2009

Lost in Translation.....

Something I've always talked about in my advertising classes - making sure you understand your audience and your audience understands you!

While in China, we saw many photos of crazy translations. I'll have to dig through my files to find some......

Here's the article from Advertising Age:
Typos, Translations and Other Global Gaffes in Marketing - The Big Tent - Advertising Age

No comments: